Business South is seeking a dedicated and innovative marketing specialist to collaborate on an exciting fixed-term project. We are looking for assistance in developing and operationalising a marketing strategic framework that aligns with our goals and objectives as a modern and forward-thinking Business Membership Organisation.

The project involves the creation of a marketing strategy that not only serves our member businesses' interests but also targets the broader public audience. The chosen marketing specialist will play a pivotal role in defining, developing, implementing, and tracking the strategy's initial success before conclusion of the project.

Attached, you will find a comprehensive briefing document that outlines the context, objectives, and deliverable expectations for this project. Please review this document to gain a thorough understanding of our requirements and objectives.

Please include the following within in your RFP:

• Introduction: Briefly introduce yourself or your organization, highlighting your relevant experience and expertise in marketing strategy development.
• Approach: Provide a summary of your proposed approach to developing and operationalising the marketing strategy, demonstrating your understanding of our organisation's needs.
• Costs: Please provide an indicative estimate of the cost for this project
• Timeline: Please detail the expected duration for this project and your availability for beginning
• Capabilities: Highlight your team's key capabilities and qualifications in marketing, strategy development, and any relevant case studies or past successes.
• References: Include references or testimonials from previous clients or partners, if available.

Please note that face-to-face pitches will not be accepted for this RFP- we will consider written proposals only. You are welcome to ask any questions you like however please be aware that responses will be shared with other participants in order to prevent unfair advantage.