Role Title
Exercise videos
Service Category
Design
Client Location
Auckland
Client Type
Small business (less than 10 employees)
Services
Job Description
Findhealthy Ltd
Vision: Healthier lives for all!
Aim: Unite the ‘Wellness’ world with the ‘Clinical’ world to provide overweight/obese clients evidenced-based options to manage their weight.
Our service includes: Essentials (elements of lifestyle medicine such as nutrition, physical activity, sleep, stress, social), weight-loss medication, and weight-loss surgery * the latter 2 also get the Essentials
Yes, we're going to tackle obesity in the 30 to 40% of Australian and New Zealanders that suffer from this!
Physical activity division
Barriers to Physical activity for Obese individuals:
- difficulty maintaining consistency of exercise behaviours
- difficulty making exercise a priority
- general motivational difficulties; self-conscious
- lack of enjoyment
- how patients perceived themselves and the potential benefits of exercise (i.e., patients saw themselves as non-sportive and did not believe exercise as useful for health benefits)
- pain and chronic illness (hopefully not in our target cohort of 18-50)
- bigger body making exercise physically too hard and painful.
- external barriers include: time and weather (an issue in NZ thus inside exercises key but also a few that could be done outside)
Physical Activity sessions
Aim:
- We want to create friendly, fun and interactive fitness videos.
- Initial aim is to create the “habit” of doing physical activity during a week. Initially activity needs to give sense of achievement to reinforce that they can do it! Ie. nothing too difficult to start with so clients feel demoralised and don’t form habits.
- Range of intensities to cater for all and set (achievable) challenges
- Assist clients achieve at least more exercise than they’re currently doing
- Aim for 150 mins moderate level activity/week
- Aim for 2 strengthening sessions per week
- Aim for 2 flexibility sessions per week
*Points 5,6,7: clients clearly aren’t going to be able to do all this… it’s an aim based on national and international guidelines for physical activity. - Physically activity sessions “themed” (to a degree) to fit into a 7 day week. See below
Our target clients
- Males and females
- Age 18-50
- BMI: Overweight 25-30 kg/m2, and obese >30kg/m2
Physical actvity team:Rose [Trainer – perform the exercises]
James [Exercise scientist and trainer - develop the program, with Rose]
Method of delivery: Video recorded physical activity sessions for client to watch on demand
Length of videos: 5mins to 20mins
Difficulty categories: easy (green), intermediate (blue), advanced (black).
Number of videos: approx 32 (to start with),
Easy: 10 total. 4x5 min, 2x 10min, 2x 15min
Intermediate: 10 total. 3x5 min, 3x 10min, 2x 20min
Hard: 10 total. 2x5 min, 4x 10min, 2x 15min, 2x 20min, 2x 30mins
Based on a 3 month program. However clients to choose how many and what type, but for example:
Week 1: 1-2 easy sessions, 5-10mins each
Week 2-4: 2-3 easy sessions 5-15 mins each
Month 2: 3 easy sessions 5-20 mins/week
Month 3: 2-3 easy and intermediate sessions/week
Total: 30-36 sessions/3 months
Types of activities:
aerobic activities
Strength training (can commence 3 months post surgery for those clients)
cardio HIIT
quick HIIT
Freelancer Category
Project Start Date
2 - 4 Weeks
Project Type
One-off project
Pricing Preference
Fixed Project Fee
Budget Range
$10k - $25k
Remote Preference
Fully Remote
Project Reference
recb4kIAmZCs3DTVu