Sarah Callesen is a freelance Branding / Graphic & Web Designer from Auckland

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Kia ora I’m Sarah, a Senior Designer with more than 18 years branding experience, including working for one of NZ’s leading brand agencies on iconic brands such as Air New Zealand. Now I apply what I’ve learnt to helping small businesses elevate their brands with a story and style that effectively engages audiences.

I do this by identifying your customer, your competitors, clarifying your offering and strategically designing a brand system and codes that will differentiate your business from the competition. I work with new, emerging and established brands from all industries, but with a particular interest in lifestyle brands, home, wellness, beauty, fashion, retail, architecture, accommodation, food & beverage and hospitality.

Unlike in a large company, I get to work directly with clients throughout the design process, managing a project every step of the way. And the relationships formed on the journey have turned out to be the best parts of my job (aside from their brands achievements!).


"Sarah truly went above and beyond to create a website that perfectly matched my vision and showcased my brand in the best possible way. From the initial consultation to the final product, Sarah was professional, responsive, and a pleasure to work with. She was always available to answer my questions and provide guidance throughout the entire process. I highly recommend Sarah to anyone looking for a top-quality modern website that will stand out from the rest. Thank you for your hard work and dedication!" Kim Harwood, Canine Coach

 “Not only is Sarah an incredibly talented designer and brand expert; she makes the process easy, has a pragmatic and efficient approach, and is always accommodating if the brief changes. Whether it be a complete brand ID and inception, packaging or marketing collateral, Sarah’s work exceeds expectations and delivers to the brief perfectly every time.” Renay Robertson, Haven Skin Spa

“Professionalism, quality, responsiveness, value—I just love working with Sarah and can’t praise her enough for her professionalism and her design ideas and skill, with heart!” Cynthia Baur, Living Light Candles


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