My name is Sadra Saffari. I’m a strategy-led, multidisciplinary freelance brand and UX designer working in New Zealand with local and international clients.
I have led design teams at agencies in Canada and New Zealand to help shape brands and create an array of products for organisations ranging from community groups and startups to global corporations and government.
I received my design degree at one of the most highly acclaimed Art and Design Universities in Canada (Emily Carr) and have been working in the creative industry for over 15 years. In the last 4 years I've been developing professionally in the area of design thinking and regenerative business.
As a Regenerative Practitioner, Systems Thinker, Storyteller and Designer, my passion is to work with people to move beyond thinking that is 'problem focused' and 'solutions oriented' towards regenerative thinking—a creative approach requiring a deeper understanding of ourselves and the context and complexity of the living systems we are wanting to change/develop/influence, whether target audiences, communities or organisations.