
I'm a specialist sports publicist with over twelve yearsβ experience spanning PR and journalism across the UK, Europe and NZ. I'm a proven content creator and skilled PR strategist with a keen eye for what makes headlines and how to tell stories that resonate.
I have worked for leading global brands, governing bodies, sports franchises and events including the NFL, Coca-Cola, World Rugby, Rugby World Cup 2021, London Marathon, International Champions Cup, Microsoft, Tasman Mako, Northern Mystics and more. My work ranges from comprehensive brand identity and PR strategies, crisis communications and media operations, through to simple press releases, blog content and media relations.
I can help you to identify the newsworthy stories and voices within your brand or business that will connect with your fans or customers and translate into bums on seats, clicks on a website, sales of a product or engagement in a brand.
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