Lucy Kirkwood is a freelance Senior Brand Design Specialist from Auckland

I'm Lucy, the Founder and Creative Director of Friends of Friends, a full-service branding and design studio based in Auckland with a global reach. My journey began within some of New Zealand's top agencies, but in 2016, I seized the opportunity to forge my own path.

Friends of Friends stands out from traditional agencies by operating on a bespoke model. I curate a collective of highly skilled creatives and strategic thinkers, ensuring we assemble the right specialists for each client's unique needs. This approach allows us to break free from design constraints, geographical boundaries and project scales.

I believe great design goes beyond aesthetics; it's the cornerstone of successful businesses. To drive real results, our approach is simple; we blend thoughtful ideas and strategic vision with expert execution. We collaborate with clients worldwide across diverse industries to craft transformative, enduring brands that contribute to the greater good of our world. Just ask The Curve, Honest Wolf, WineFriend and Muse Boutique.