I am a creative, strategic and driven Product & Marketing Strategist with a passion for innovation. With a background in Product Development, Design Research and Insight Driven Innovation I have spent my career managing category innovation and global marketing for high-profile NZ brands. My experience spans a range of industries including health and wellness products, building products, natural skincare, sustainability and high-tech testing equipment.

My superpower is my ability to think creatively whilst keeping an eye on the main objective. I have a knack for finding a way forward when a project seems complex, for distilling intentions, ideas and multiple thought streams into a succinct plan forward.

How I can help you:
• Designing and Managing Product Development Projects
• Category Innovation, Design Research and Consumer & Market Insights Projects
• Product and Innovation Strategy
• Brand and Marketing Support and Strategy
• Project Management

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