I have been working in digital marketing since 2006, with my start in email. Over my career, I have expanded my expertise across numerous marketing and automation platforms, as well as channels. My work has spanned working for SaaS companies, client side, and agency side, so am a well-rounded resource who is able to speak to any role within an organisation with authority and the ability to be understood, as well as the capacity to understand complex situations across data, design, strategy, and customer journeys. I love helping clients of any vertical and size to optimise their efforts and expand their marketing-automation effectiveness.
Other areas of expertise include copywriting, editing, training/enablement, customer lifecycle and journey management, process improvement, customer success, and project management.