I am a veteran of the graphic design industry. I have been variously a designer, illustrator, copy writer and brand architect.

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My background includes work in design companies in Auckland, Sydney, Perth and San Francisco, as well as a freelance career which started almost 40 years ago. I currently design and write for my own apparel company as well as taking on design and illustration projects. I live in Rotorua with my wife, to be close to the mountain bike trails I love.