Fraser Reeves is a Digital Strategist from Wellington

I'm a Senior Digital Strategy Consultant and Founder of Blank Space Strategy where I work closely with businesses from startups to high-growth technology enterprises scale their digital marketing strategies, teams and internal capabilities. I'm passionate about building knowledge within organisations and this informs my approach working as a "virtual employee" so that I'm embedded in the context of your business, team and processes (you'll often find me jumping between multiple team Slack channels!).

I’ve seen a lot of businesses of all sizes suffer at the hands of poor digital optimisation and strategic planning - zero clarity of what results actually matter, a lack of customer or market research and little-to-no tracking and reporting for continuous learning and insights.

My mission is to change this. But not just by offering more services. I want to help organisations and teams actually learn and grow in their own understanding of how to sustain growth in digital. “Optimisation” is an attitude, not a tactic you deploy every now and again.


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