Fiona Ritchie is a freelance Copywriter from Auckland

I've been writing for professionals for decades. I specialise in translating the technical jargon into plain language and make it "sexy" (tax, finance, corporate governance). This is particularly valued or when I am writing technical blogs or newsletter articles. When writing website, proposal or brochure copy for professional firm’s services, I differentiate their services offering, and personalise the professionals that deliver them. Potential clients are not necessarily interested in whether their lawyer wind surfs on the weekend or has a spouse and children. They want to check he / she has the qualifications, experience and keeps current, and learn about how they interact wiht their clients and as well as their service promise to clients. This kind of writing is difficult, and many copywriters would rather write about consumer products, but I love the research and the challenge.

I'm a long time marketing degree qualified professional, former Marketing Manager for an accounting professional association, for lawyers, as Registrar of an Architects Board, I've written technical articles, professional bios, newsletters, annual reports. Before the internet (yes there was a time) I was a board and associations consultant and wrote and sold guides and manuals on how to Run an Association. I was asked to written a book on Business Ethics, which was professionally published (Finishing First with Ethics). I dabbled in big deal real estate, and know how to write for that too. I've been out of technical writing for a few years while I have been a leather artisan making pilot logbook covers and leathergoods for executives. Explaining leatherwork is quite complex and you can check that out on my website www.sparrowhawkleather.co.nz.

My copywriting rate is quite low while I refresh my reputation, so I could be perfect for your professional practice or technical product business.

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