Coll McKay is a Ecommerce Business Manager from Christchurch

Responsible for founding and managing start-up ecommerce businesses on the Shopify platform - including website design, research and development, content creation and logistics.

Examples: www.bosque.com.au - Australian Indoor plant gifting serivce www.rockandcoal.co.nz - Global Crystal business www.furl.com.au - Directory - sample

Development -Research the company’s core demographics and how to best reach them, in order to maximize search engine traffic and the effect of the company’s targeted ad buys.

Website Design - Use of the platform Shopify to build the site - Researching and installing apps to increase a positive user experience and sales

UX and performance - Establishing brand colours and tone of voice - Set up marketing platforms such as loyalty programs and data capture (Mailchimp etc)

Content Creation - Photography & Video, logo design, product descriptions, copywriting, EDM's, blogs and social media management

Source Suppliers - Source and negotiate with new and existing international and national suppliers.

Financial Planning and Budgeting - Plan for e-marketing expenditures well in advance and develop a financial plan that will maximize resources.

Project Development and Presentation -Create, update and execute a strategy to improve the company’s online presence and e-sales.

Customer Service and retention - Postage and packaging, customer communications and satisfaction.