Coll McKay is a Ecommerce Business Manager from Christchurch

Responsible for founding and managing start-up ecommerce businesses on the Shopify platform - including website design, research and development, content creation and logistics.

Examples:
www.bosque.com.au - Australian Indoor plant gifting serivce
www.rockandcoal.co.nz - Global Crystal business
www.furl.com.au - Directory - sample

Development
-Research the company’s core demographics and how to best reach them, in order to maximize search engine traffic and the effect of the company’s targeted ad buys.

Website Design
- Use of the platform Shopify to build the site
- Researching and installing apps to increase a positive user experience and sales

UX and performance
- Establishing brand colours and tone of voice
- Set up marketing platforms such as loyalty programs and data capture (Mailchimp etc)

Content Creation
- Photography & Video, logo design, product descriptions, copywriting, EDM's, blogs and social media management

Source Suppliers
- Source and negotiate with new and existing international and national suppliers.

Financial Planning and Budgeting
- Plan for e-marketing expenditures well in advance and develop a financial plan that will maximize resources.

Project Development and Presentation
-Create, update and execute a strategy to improve the company’s online presence and e-sales.

Customer Service and retention
- Postage and packaging, customer communications and satisfaction.