Coll McKay is a Ecommerce Business Manager from Christchurch
Responsible for founding and managing start-up ecommerce businesses on the Shopify platform - including website design, research and development, content creation and logistics.
Examples: www.bosque.com.au - Australian Indoor plant gifting serivce www.rockandcoal.co.nz - Global Crystal business www.furl.com.au - Directory - sample
Development -Research the company’s core demographics and how to best reach them, in order to maximize search engine traffic and the effect of the company’s targeted ad buys.
Website Design - Use of the platform Shopify to build the site - Researching and installing apps to increase a positive user experience and sales
UX and performance - Establishing brand colours and tone of voice - Set up marketing platforms such as loyalty programs and data capture (Mailchimp etc)
Content Creation - Photography & Video, logo design, product descriptions, copywriting, EDM's, blogs and social media management
Source Suppliers - Source and negotiate with new and existing international and national suppliers.
Financial Planning and Budgeting - Plan for e-marketing expenditures well in advance and develop a financial plan that will maximize resources.
Project Development and Presentation -Create, update and execute a strategy to improve the company’s online presence and e-sales.
Customer Service and retention - Postage and packaging, customer communications and satisfaction.