People engage with stories that resonate. A good story whisks you away from the mundane and makes you feel emotionally connected. I'm all about developing smart, content-driven solutions from initial strategy and research through to implementation and measurement.
Most of the time it’s via digital channels, sometimes it's video marketing, or occasionally it's public relations. A lot of the time there's some social media content in there and more often than not, SEO is at the core of the equation.
I think strategically, operate pragmatically and execute superbly.
I've worked in many categories under many guises (Strategist / Producer / Marketing Consultant) – from digital agencies, social enterprises and even a SaaS start-up – and bring a wealth of experience in digital content strategy, SEO, UX, project management and have a high-energy attitude to boot.
With a deep understanding of all things digital, words like user research, customer acquisition funnels and artificial intelligence bring me little tears of happiness.
Ambitious, agile, with an ability to manage large scale projects with a ruthlessly friendly demeanour, I know how to juggle various things at once while remaining measured.
Outside of my 9-5 work-life, I freelance in the content creation space. With a fertile mind for ideas and insights, I design relevant and engaging content strategies for digital, social, search and traditional channels. Want to know how to go from brand to publisher? Get in touch!