About

People engage with stories that resonate. A good story whisks you away from the mundane and makes you feel emotionally connected. I'm all about developing smart, content-driven solutions from initial strategy and research through to implementation and measurement.

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Most of the time it’s via digital channels, sometimes it's video marketing, or occasionally it's public relations. A lot of the time there's some social media content in there and more often than not, SEO is at the core of the equation.

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I think strategically, operate pragmatically and execute superbly.

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I've worked in many categories under many guises (Strategist / Producer / Marketing Consultant) – from digital agencies, social enterprises and even a SaaS start-up – and bring a wealth of experience in digital content strategy, SEO, UX, project management and have a high-energy attitude to boot.

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With a deep understanding of all things digital, words like user research, customer acquisition funnels and artificial intelligence bring me little tears of happiness.

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Ambitious, agile, with an ability to manage large scale projects with a ruthlessly friendly demeanour, I know how to juggle various things at once while remaining measured.

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Outside of my 9-5 work-life, I freelance in the content creation space. With a fertile mind for ideas and insights, I design relevant and engaging content strategies for digital, social, search and traditional channels. Want to know how to go from brand to publisher? Get in touch!

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