Averil Case is a Marketing Automation Specialist from Wellington
Hi there, I'm Averil.
I'm a marketing automation specialist based in Wellington.
I have 5+ years experience in marketing automation and campaign management.
My specialties include:
- Managing and executing targeted campaigns including emails, landing pages, forms, nurture streams and triggers using Marketo, Salesforce, Responsys and MailChimp
- Developing user journeys, including on-boarding, retention and reactivation programs
- Designing and coding responsive HTML email templates, landing pages and forms
- Optimising email marketing performance through A/B testing, email lifecycle management, personalisation, creative, and content management
- Analysing and reporting on email campaign performance; communicating results and providing improvement recommendations
- Implementing marketing automation platforms and educating businesses on how to effectively use the tools.
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