About

Hi there, I'm Averil. I'm a marketing automation specialist based in Wellington.

I have 5+ years experience in marketing automation and campaign management.

My specialties include: - Managing and executing targeted campaigns including emails, landing pages, forms, nurture streams and triggers using Marketo, Salesforce, Responsys and MailChimp - Developing user journeys, including on-boarding, retention and reactivation programs - Designing and coding responsive HTML email templates, landing pages and forms - Optimising email marketing performance through A/B testing, email lifecycle management, personalisation, creative, and content management - Analysing and reporting on email campaign performance; communicating results and providing improvement recommendations - Implementing marketing automation platforms and educating businesses on how to effectively use the tools.


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