Hello! I’m Alex. I am a creative strategist, marketer and communications professional with over a decade of experience helping businesses deliver their stories to the world. I have worked across a broad range of industries, including FMCG, transport and logistics, fashion, retail and legal services - for companies including Coca-Cola Oceania, Ports of Auckland and retail and e-commerce stores, Number One Shoes and Postie.
I help businesses through storytelling - by writing meaningful and intentional copy that makes readers think, feel and activate action (better yet, all three!).
As a versatile and skilled writer, my focus is copywriting (including, but not limited to, web, eDMs, social media, employee communications, press releases, transformation and change management comms, annual reports, blogs). I can also provide audits of existing communications and marketing plans, content audits, strategic recommendations, and messaging. I have a sharp eye for detail and am also available to edit and proofread.
Whether you are a small business without in-house communications and marketing resource, or an existing team with an overflow of work, I welcome the opportunity for a chat, and support you in creating impactful content.