Alex Metson is a Copywriter from Wellington

Award-winning Copywriter, at your service. For over a decade (wow that went fast), I've used words to solve business problems and engage audiences. As a writer, I've had the pleasure of working on brands like Honda, Fly Buys, Victoria Bitter, SEEK, NZTA (Waka Kotahi), South Australia Tourism, and the United Nations. I'm all about working closely with businesses to understand their brief, distill complexity and help them carve out their own space. Whether it's writing a brand's tone of voice guide, scriptwriting, advertising campaigns, websites, or a simple piece copy – every brief gets the same treatment. The result is insightful, engaging, and unexpected copy that grabs and converts. My work has been recognized for both creativity and effectiveness. In 2017, I was ranked #19 Copywriter in the world by the Big Won Report (the world's premier direct marketing report). So, if you and your business are keen to make some noise, let's chat.


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