Work Canterbury – Brand and Website design

We collaborated with Work Canterbury to develop their brand identity and create a website from scratch. Kim approached us because she needed these elements turned around quickly and presented professionally.

Work Canterbury offers free support and guidance to people returning to the workforce, and their digital presence needed to reflect this in order to attract a defined audience. Because website users would include people from lower socioeconomic backgrounds and ESOL speakers, clarity of information and ease of use were critical.

To represent excellence, natural, calming, and soothing greens were combined with a gold highlight. The website's goal is to generate leads, so the user experience was developed with that in mind.