Kate wanted her website updated to more accurately reflect her client group and how she could help them. We spent time profiling her clients, what they wanted and how she met these needs. I used this information to create a clear brand message: a statement that she could use to describe who she helps and how. And from this I edited the information on her home page, about page and Strong, Fit Women services page. The finished copy (words) were presented in a plain word document and also as a visual representation (wire frame) so Kate could see what the words would look like on her site.