Werlabs blood tests
Werlabs blood tests is a UX Design, Research, Product Strategy project by Sanna Rau
I worked alongside management to conduct strategic research answering the question; what do our customers want, are we selling the right thing? I set up a research strategy, defined what management needed and led the research project. I also provided Werlabs with a plan on how to continue doing this type of research internally. I presented research findings to the board and management and the results were used to make strategic product development decisions.
"We had a hunch, but without Sanna's work we would have never been able to show the rest of the company, and use it to make decisions."
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