Building and Project Management Services orientated website

Published on
March 8, 2023
Building and Project Management Services orientated website - Carolyn Brown

The client was losing leads to their competitors and decided to seek the advice of a marketing consultant to take back their market share. The consultant advised that their website needed an overhaul and suggested they use the services of a professional copywriter as the current copy had been written by the owner of the company. The brief was to highlight the client's expertise and experience in their industry and write compelling copy for customers and optimised for search engines.
I met with the client over Zoom and after a one hour discovery session, I had enough information to create an outline of key points and an understanding of the company's point of difference. It took ten hours to rewrite the home and about page and create brand new copy for the Asset Management and Projects page.
The new website states the company's credentials and services clearly on the home page whilst encouraging the reader to explore the website further. As a services orientated website, the copy is results orientated, highlighting the expertise of the company in delivering project completion on time and within budgets. Calls to action focused on contacting the client for more information as prices are not set and dependent upon the size and scope of the customer's requirements.
The client was more than happy with the final draft; replying once the final draft was submitted - "You have done an amazing job with the content and I am deeply indebted to you."

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