Upstream Hospitality

Bethel Woods is a Wellington restaurant and bar specialising in meat, craft beer and live music. Based on Bethel Woods - the location of the iconic Woodstock '69 music festival, it combines the feel of a dirty roadside diner mixed with rock 'n' roll and hippie aesthetics. Using Photoshop, Illustrator and InDesign I helped develop their visual identity as well as producing promotional and operational collateral material.