Upstream Hospitality


November 8, 2019

About this project

Bethel Woods is a Wellington restaurant and bar specialising in meat, craft beer and live music. Based on Bethel Woods - the location of the iconic Woodstock '69 music festival, it combines the feel of a dirty roadside diner mixed with rock 'n' roll and hippie aesthetics.


Using Photoshop, Illustrator and InDesign I helped develop their visual identity as well as producing promotional and operational collateral material. Β 


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