True Taste of Kiwi Website
True Taste of Kiwi Website is a Marketing Strategy, Copywriting project by Charlotte Ellis
True Taste of Kiwi is a family-owned business that creates artisanal gift packs. The owner, Karen, posted on a small business Facebook page asking for some help with her website. I gave her a free consult and then offered to rewrite the copy for her.
By talking to Karen about her business and ideal customer, I created the copy to reflect what makes True Taste of Kiwi unique. I highlighted that they are passionate about supporting other local small businesses by featuring their products in their gift boxes. I also rewrote their About page to help them stand out in a saturated market.
We enjoyed working with Charlotte who helped us update our website. After asking a few questions, Charlotte was able to get a feel for what we wanted to include and how to best pitch the content to appeal to our desired audience. Many thanks Charlotte.
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