Threshold Construction

Project Link:


August 13, 2019

About this project

This newly established company needed a fresh, unique logo to reflect their desire to be a high-quality construction company with a focus on residential homes. Immediately I thought of playing with architectural symbols and icons and what 'threshold' can really mean.

I produced an array of ideas, some minimal, some with obvious references to 'home' and some that took architectural ideas and abstracted them into a design with connection, subtly but also complexity.


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