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This is a rebranding project of ‘The White Lady’ Food Truck, which focused on targeting a younger generation of customers to help grow the brand and, ultimately, become the ‘go-to’ burger vendor in Auckland CBD.

To attract new customers and the ‘Late Night Crowd’, the rebrand aimed to create better street appeal with a fun and playful visual presence and build a solidified visual identity that creates a full brand experience. The project included a full audit of the old brand, repositioning strategy, brand identity exploration and conceptual execution across all touchpoints.

In collaboration with Monaz Turel and Lydia Strickland

Open the live project

Miriam Amann

verified

Graphic Designer

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Category
🚀 Newbie
Rates
$$
Availability
Medium
Location
Auckland
Available for hire
Contact

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