Tencent WeRemit is a project by CampbellMcLean
WeRemit - from 5 hours to 5 seconds. Tencent wanted to launch its mobile WeChat pay service in Hong Kong via a social media marketing campaign that targeted Filipino Domestic Helpers who needed to remit their salaries back home to the Philippines and avoid the long queues associated with traditional payment methods. We filmed several personal stories linking the working mothers with their families back home. The client created an emotional social media campaign that was released on Mother's Day and shared across Hong Kong and the Philippines.
"Campbell was instrumental in advising us on how we could find the subjects to follow and interview in Hong Kong, and then secretly contacting and interviewing the Mothers' families in the Philippines. He was very thorough in his preparation but as a director, he also knew how to bring out the emotive tone and edit the interview transcripts for maximum impact, which was essential in helping us secure so much public attention and ultimately the awards that we received." Tim Zeng (Production Co. Director/Producer)
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