Te Pari Products - Ongoing SEO Strategy
Te Pari Products - Ongoing SEO Strategy is a SEO project by Conor Doyle
Te Pari hired me to handle their SEO strategy in July 2020.
Their goals were to increase organically driven traffic & revenue, as well as launching into several international markets. They also needed to fix their analytics and ecommerce tracking to be able to measure performance which I helped them with.
After comprehensive market & competitor research I tailored a SEO strategy that balanced their brand, product & communication needs with on-site SEO reconfiguration and optimisation. I also helped identify and migrate some lost SEO signals from an older version of the site. Over the last 2+ years we've continued building on this and have turned their site into a weapon in their space, performing extremely well in multiple international markets for highly competitive keywords, all within the confines of strict product/brand naming conventions (which has been a challenge).
Last 12 months year on year results for organic traffic are as follows:
- increased organic traffic 55%
- increased new organic users 64%
- increased organic revenue 40%
Te Pari Products is a family owned and NZ operated company, distributing our products globally and dealing direct with the customer. After launching a new website, we noticed a big drop in organic traffic which was when we decided to work with an SEO agency. We met with 5 other companies before choosing Lakeside.
What we were looking for was a small team that was creative, good at communication and transparent with the cost and work. Lakeside’s initial quote may have cost more than other agencies, however, the roadmap was very defined, their technical SEO tools available were advanced and since we were working directly with Conor himself, we knew we could trust his sales pitch.
We have been working with Lakeside for over 6 months now and the results have been great. We are seeing a steady increase in our organic traffic and our products are appearing in the top page positions. Lakeside has definitely given us the front foot with our marketing and the cost of this is a fraction for the ROI.
I'd highly recommend Conor from Lakeside, the great customer service is backed with even better results!
Corban Blampied, Marketing Coordinator at Te Pari Products.
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