Smokefree Aotearoa is a project by SarahStevens
New Zealand has an ambitious goal to be smokefree by 2025 - and we’re not going to get there using medical jargon. The idea behind the Ready Steady Quit programme was a simple one - smokers are humans too.
The project leaned on everyday language, clear messaging, and practical steps to connect with smokers. I crafted copy for a brand new website as well as guides and brochures.
Ready Steady Quit was tested successfully with user groups and the programme was rolled out across Auckland, where it’s still going strong. 2025, here we come.
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