Seattle Seafair 2016
Seattle Seafair 2016 is a freelance Illustrations project by Alistair Baxter
Custom Character design to be incorporated into event custom craft beer logo. Character design was liked so much by the client they expanded this to the event logo and all onsite collateral for the event - including apparel, posters, signage, and beer labels.
Working with the agency that worked directly with the client we went through concept and market testing phases. eventually evolving from the character from skeletons to the orca design and pose used in the final work.
Illustration and advisory role on position and shape of the character that would work best for the formats required for final uses.
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