Powerhouse Brand Identity Refinement, Print and Digital Collateral Design

A Powerful Transformation

Powerhouse is an incubator company that commercialises and nurtures cutting-edge scientific-research based startups into real-world success stories. Powerhouse's brand was getting tired and no longer fairly representing them. We transformed their brand, paring back the use of orange, employing a minimal colour palette, black and white imagery and bold graphics. We created a set of tools applying these to a new website, annual reports and brand collateral, giving Powerhouse a fresh face for global success.