Packaging design for cosmetics brand

ZZZ is a new, up-and-coming, boutique cosmetic brand. They have been working hard behind the scenes on their first range of products.
Project brief: Create a range of illustrative patterns - think bold, bright, eye-catching and relatable – to be used on their packaging, corporate stationery and merchandise.

Firstly I explored creating different pattern styles and textures in Procreate. I wanted to create shapes that felt energetic and playful. Once happy with my drawings, I vectorised them in Ai and set about creating different patterns and placement - layering and changing colours around to achieve balanced and fun patterns.

The result: A range of illustrative patterns that are on-brand, colourful, energetic and fun!