OSPRI, NZ's Livestock Traceability & Disease Management Organisation - Stake Holder Awareness and Engagement

OSPRI, NZ's Livestock Traceability & Disease Management Organisation - Stake Holder Awareness and Engagement is a freelance Social Media Marketing, Google Analytics, Marketing Strategy project by Bayden Jackson

OSPRI, NZ's Livestock Traceability & Disease Management Organisation - Stake Holder Awareness and Engagement - Bayden Jackson

About

DELIVERABLES: DIGITAL STRATEGY, SOCIAL MEDIA OPTIMISATION, ANALYTICS

INTRODUCTION
OSPRI is a partnership between the Ministry of Primary Industries & the government, and is responsible for livestock traceability & disease management in New Zealand. OSPRI needed a way to help connect with its mainly rural audience in a more effective and engaging way.

OUR GAME PLAN
Our strategy involved segmenting our audience in to different PICA (people in charge of animals) groups in order to make sure our messaging was relevant to our audience. These PICA groups included beef/deer farmers, dairy farmers and lifestylers (people who managed livestock on a lifestyle block). We also utilised Lookalike type audiences to reach new users similar to our core audience, with the goal of engaging them too.

RESULTS
Over the strategy duration (1 year) we saw:
- 30% increase in website visits from Social Media channels
- 11% increase in audience engagement from our audiences
- 8% increase in farmers re-registering for their NAIT accounts

See live project

Testimonials

"Bayden is our Facebook go-too. His knowledge and expertise for building audiences and increasing engagement is invaluable and has produced great results". Cameron Williamson, Senior Communications Advisor, OSPRI New Zealand

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Bayden Jackson

Digital Marketing Consultant

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Category
⭐️ Pro
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Rates
$$
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Availability
10-20 hours per week
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Location
Napier
Available for hire
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