North and South

North and South is a Google Analytics, Google Data Studio, Wordpress project by Nikki Goodson

North and South - Nikki Goodson

About

North & South is a New Zealand monthly national current affairs magazine, specialising in long-form investigative stories and photojournalism. I was asked to set up reporting for several key metrics related to engagement for the online version of the magazine, including dwell time, click-through rates, and monthly unique users. After meeting with the team to understand their specific needs, I implemented Google Analytics on their WordPress site and configured the account to suit their business. Specific modifications included excluding their internal traffic and creating KPI goals. As a result, the team is now able to provide audience stats to media partners to help sell advertising space for the magazine.

See live project

Testimonials

Project Gallery

No items found.
verified

Nikki Goodson

Analytics and SEO Specialist

View Profile
briefcase
Category
⭐️ Pro
rates
Rates
calendar
Availability
10-20 hours per week
pin
Location
Auckland
Available for hire
Contact

Start freelancing on Unicorn Factory

Join New Zealand's largest freelancer community. Create new opportunities to work with Kiwi businesses, build your collaborator network and reach the next stage of your freelancer journey.

Apply Now
dashboard