North and South
North and South is a Google Analytics, Google Data Studio, Wordpress project by Nikki Goodson
North & South is a New Zealand monthly national current affairs magazine, specialising in long-form investigative stories and photojournalism. I was asked to set up reporting for several key metrics related to engagement for the online version of the magazine, including dwell time, click-through rates, and monthly unique users. After meeting with the team to understand their specific needs, I implemented Google Analytics on their WordPress site and configured the account to suit their business. Specific modifications included excluding their internal traffic and creating KPI goals. As a result, the team is now able to provide audience stats to media partners to help sell advertising space for the magazine.
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