New Zealand Story

New Zealand Story is a project by SarahStevens

New Zealand Story - Sarah Stevens

About

New Zealand Story was founded to help grow New Zealand’s reputation internationally. An important piece of that puzzle is empowering New Zealand export businesses with insights and advice they can use to shape their own brand story.

I crafted this piece the back of extensive research into the US market, which was then combed through for insights and transformed into a practical toolkit to help Kiwi businesses market themselves to the US.

The project required extensive collaboration between myself, the team at New Zealand Story, designers, and research specialists. Ultimately, we were talking to very busy business owners, so it was critical to distill the insights into bite-sized, actionable content - and as a bonus, that approach made it easy for New Zealand Story to repurpose the content through their digital channels and email marketing.

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Sarah Stevens

Copywriter and content strategist

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Category
⭐️ Pro
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Rates
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Availability
5-10 hours per week
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Location
Auckland
Available for hire
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