Milly's Magic


Leticia Masseurs
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Milly’s Magic is a beauty and healthcare business from Hawke’s Bay, New Zealand that sells organic handmade balms, soothers, soaps and body oils. The products are sold locally in markets and internationally online with an outlook to sell in selected health stores.  My role with Milly’s Magic was to redesign their brand identity to reflect the organic and natural feel of the products, using the image of New Zealand's native Kawakawa leaves, being an ingredient used extensively throughout their product range. From this brief I created the Milly’s Magic logo, which encapsulates the natural ingredients in a modern, clean feel which could be reproduced on products of any scale.  From there I designed their: Company business cards,  9 soap labels,  2 balm labels in 3 sizes Body oil labels I oversaw the print production process with the labels to ensure consistency with colour and quality so when together the product range reflects a cohesive brand in a store setting. I arranged and photographed a selection of Milly’s Magic products, the goal of the photo shoot was to reflect a very soft, natural look and feel.
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Leticia Masseurs


Brand Designer

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Available for hire

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