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Emmy award winning production studio, Krafthaus wanted to brand their upcoming interactive made-for-web TV series RoadTrip. RoadTrip is a multi-episode show that follows Beni and Sarah across NZ as they relocate a car from North to South … along the way they encounter all sorts of people (who’ve been nominated as local heroes or characters) and interview them for Sarah’s blog. The lead characters have been immortalised as nodding dashboard figurines. The figurines were then photographed and used in the shows credits, press and digital advertising. You may have seen them all over Stuff where the show aired. I created Graphic assets for the series and designed and produced a set of animated (HTML5) banners, released in the lead up to the show airing.
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Niels Hunefeld

Graphic and Digital Designer

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