Homeland

Homeland by Peter Gordon. Peter Gordon has spent over 30 years putting New Zealand ingredients on the world stage. Now he and his partner Alastair have built a food embassy to support New Zealand producers, teach people to cook, buy local, and share recipes from their homelands – and tell trade stories to the world.

A brand with strong connections to the heart, Homeland promotes food and producers from Aotearoa and the Pacific. Homeland is a cooking school. Homeland is a dining room. Homeland is an innovation hub. Homeland is a connector of communities.

This brand needed a strong brand identity to reflect its values and kaupapa.
Nā tō rourou, nā taku rourou ka ora ai te iwi
With your food basket and my food basket, the people will thrive.