Health Ahead 2018
Every year GE (General Electric) runs an internal global campaign, ‘Health Ahead’, encouraging its employees to assess their lifestyle and make changes for the better: quit smoking, form healthier eating habits, and exercise regularly. Each year the campaign is governed by a theme: Health Ahead 2018’s theme was mindfulness, titled ‘Sense Ahead’. To convey this theme an illustrative style was crafted.
I was tasked with expanding on this established world, creating an additional suite of characters that cover a cross section of GE employee personas within their global workforce. The characters are used to tell a story forming monthly content which provides ‘Healthy Hints’, ‘Mindful Moments’, articles, and fun quizzes for their employees in a playful engaging manner.