Forge is a start-up mens grooming brand, that required a brand identity for its product range. Forge wanted to differentiate from the typical ’vintage, retro and hipster’ styled competitors, and be positioned with a raw and unconventional personality. The brand challenge was to take consumers back to their fearless and youthful ways. The solution is a brand identity that connects with the customers inner child through witty monster characters and their stories.
In collaboration with Sam D’Souza and Monaz Turel