Designing marketing material for Habitus Group
Freelancer
Nicky
Graphic Designer
Marketing Collateral Designer | Habitus Group (Freelance)
Habitus Group is a boutique, family-owned residential development company based in Christchurch, known for delivering thoughtfully designed, affordable, and energy-efficient homes to the New Zealand property market.
I was engaged as a freelance designer to create a suite of marketing collateral that would support the company’s growing presence and communicate the unique value of their developments to prospective buyers. My role included the design of corporate stationery — such as business cards and letterheads — as well as a series of high-impact print brochures tailored to specific housing projects, both current and upcoming.
The brochures were a key part of their community outreach strategy, distributed locally to drive interest in open home events and showcase Habitus Group’s innovative approach to residential development. Each piece was designed to reflect the company’s core values: fresh thinking, quality craftsmanship, and a people-first philosophy.
Working closely with the directors, I focused on designing marketing materials that were:
This project highlighted my ability to translate a company’s vision and values into compelling, print-ready marketing materials that support real-world business goals.
Habitus Group is a boutique, family-owned residential development company based in Christchurch, known for delivering thoughtfully designed, affordable, and energy-efficient homes to the New Zealand property market.
I was engaged as a freelance designer to create a suite of marketing collateral that would support the company’s growing presence and communicate the unique value of their developments to prospective buyers. My role included the design of corporate stationery — such as business cards and letterheads — as well as a series of high-impact print brochures tailored to specific housing projects, both current and upcoming.
The brochures were a key part of their community outreach strategy, distributed locally to drive interest in open home events and showcase Habitus Group’s innovative approach to residential development. Each piece was designed to reflect the company’s core values: fresh thinking, quality craftsmanship, and a people-first philosophy.
Working closely with the directors, I focused on designing marketing materials that were:
- Clean, visually engaging, and on-brand
- Easy to navigate, with a clear hierarchy of information
- Optimised to communicate key selling points quickly and effectively
- Designed to inspire confidence in potential buyers and reinforce the company’s credibility
This project highlighted my ability to translate a company’s vision and values into compelling, print-ready marketing materials that support real-world business goals.
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Published on
April 30, 2025
