Designing a visual identity for Influenced.
Freelancer
Nicky
Graphic Designer
Brand Identity Design | Influenced
Influenced is a dynamic collaboration platform that connects brands with creators to spark meaningful partnerships — from influencer campaigns and giveaways to co-branded projects and strategic brand-to-brand growth.
Founder Brittney approached me at the very beginning of Influenced’s journey, when the concept was still taking shape. She had a clear vision: to build a brand identity that felt bold, timeless, and instantly recognizable in a crowded digital landscape.
Together, we developed a clean and confident visual identity, centered around a monochrome palette and strong typographic elements. Brittney was set on a black and white logo that was both minimalist and impactful — something that could grow with the brand as it evolved. In addition to the logotype, I created a distinctive standalone brandmark that could be used across digital and physical touchpoints.
The final visual identity strikes the balance between classic and contemporary — speaking to Influenced’s professionalism while leaving room for creativity and connection. The result is a sleek, adaptable brand presence that positions Influenced as a trusted player in the influencer and brand collaboration space.
Influenced is a dynamic collaboration platform that connects brands with creators to spark meaningful partnerships — from influencer campaigns and giveaways to co-branded projects and strategic brand-to-brand growth.
Founder Brittney approached me at the very beginning of Influenced’s journey, when the concept was still taking shape. She had a clear vision: to build a brand identity that felt bold, timeless, and instantly recognizable in a crowded digital landscape.
Together, we developed a clean and confident visual identity, centered around a monochrome palette and strong typographic elements. Brittney was set on a black and white logo that was both minimalist and impactful — something that could grow with the brand as it evolved. In addition to the logotype, I created a distinctive standalone brandmark that could be used across digital and physical touchpoints.
The final visual identity strikes the balance between classic and contemporary — speaking to Influenced’s professionalism while leaving room for creativity and connection. The result is a sleek, adaptable brand presence that positions Influenced as a trusted player in the influencer and brand collaboration space.
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Published on
April 30, 2025
