Communications plan for Adaptive Technology Solutions

Communications plan for Adaptive Technology Solutions is a project by ClaireBroun

Published on
May 25, 2023

My task was to develop a communications plan for the Director of Adaptive Technology Solutions, with the objective of raising her profile as a thought leader and an advocate for New Zealanders with access needs (disabilities).
Working alongside the Director, I sought to understand the objectives for communicating that aligned with her business goals. Based on this I developed a plan that included identifying key stakeholders, messaging and tactics to enable her to increase her profile within the sector.
The outcome was a successful pick up of content that we developed across industry publications, and with ongoing requests for her to be a guest speaker or commentator within the sector.

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