Clean Nutrition Protein Powder

Clean Nutrition was an existing brand that needed a refresh. My client wanted a clean, simple look with a node to New Zealand. They also wanted the brand to look great and be on-trend across social media.

I resigned the logo to be clean and minimal and I then redesigned the packaging. To keep within the brief, I used spot UV printing with hand illustration ferns. This gave the packaging a sleek, minimal look and still met the brief of reflecting New Zealand, without being overbearing.  The product had two different proteins, Pea and Whey. To make sure these types of proteins were differentiated, I use White to represent Pea and Black to represent Whey. Not only is this easy for the customer to visually see the differences in the products, but these colours also fit within the target audience of the two different proteins.

I presented my ideas and concepts throughout the project at different stages. Visualising my ideas with mood boards, concept presentations and 3D modelling, virtually and physically.

For this project I designed: Visual Brand Identity, Packaging Design, Website Design and Social Media Content Strategy.