A rebrand for Cambridge’s foremost cultural event – the Cambridge Literary Festival.
The festival was struggling to attract top authors, had a decline in ticket sales and needed to engage a new audience and lead sponsor. To overcome this they wanted to emphasise the stature of Cambridge, portray a fresh modern festival and give the brand distinctive visibility.
Renaming Wordfest as the ‘Cambridge Literary Festival' highlighted the venue’s stature and range of events. The simple and iconic identity, encapsulated the openness and energy of the festival alongside Cambridge as a city of discovery and intellectual excellence.
A a result the organisers secured sponsorship from the New Statesman, ticket sales increased by 20% including an increase in younger attendees. The identity also helped increase visibility on social media, boosting Twitter followers by 19%.
Award Transform Award; Gold