Meet The Freelancer

Katie Lamacraft

Meet the freelancer is a series of blog posts in which we introduce some of our Unicorn Factory freelancers. Today, we talk to Katie, a freelance graphic designer from Auckland, New Zealand.

Meet the freelancer is a series of blog posts in which we introduce some of our Unicorn Factory freelancers. Today, we talk to Katie, a freelance graphic designer from Auckland, New Zealand.

What kind of work do your clients hire you for?

Much of my freelance work has been around logo and branding/rebranding and businesses card design, although most of my experience lies within the print and publication space.

What kind of businesses have you worked with in the past?

I have a lot of experience in the B2B space, particularity electrical and industrial. I am comfortable with presenting technical information. I have also worked with smaller startups and various creative collectives, such as film-makers.

How did you get into freelancing? How did you get your first client?

I actually fell into freelancing because I was made redundant from a permanent role at the end of 2018. I decided to look at the situation, not a knock-back, but as an opportunity to make my own way. Prior to that I had never considered freelancing full time, funnily enough.

What kind of projects did you enjoy working on most?

I prefer to work with organisations whose values align with my own. Projects which have strong links to sustainability, waste management, reduction and recycling, composting and organics, habit changing, conservation and veganism, are the kind of clients I resonate with the most. I know that when the client has a conscience, the work will be good, because my whole heart will be in it.

How long have you been working for yourself?

I have been freelancing full time since Jan 2019, but had been side-hustling since 2016.

Are you freelancing?

We are looking for more people to join our community of freelancers. It doesn't matter if you are full-time or just wanna make a bit of extra cash on the side.

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Katie Lamacraft

Katie is a freelance Graphic Designer from Auckland

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