Meet the freelancer is a series of blog posts in which we introduce some of our Unicorn Factory freelancers. Today, we talk to Katie, a freelance graphic designer from Auckland, New Zealand.
Much of my freelance work has been around logo and branding/rebranding and businesses card design, although most of my experience lies within the print and publication space.
I have a lot of experience in the B2B space, particularity electrical and industrial. I am comfortable with presenting technical information. I have also worked with smaller startups and various creative collectives, such as film-makers.
I actually fell into freelancing because I was made redundant from a permanent role at the end of 2018. I decided to look at the situation, not a knock-back, but as an opportunity to make my own way. Prior to that I had never considered freelancing full time, funnily enough.
I prefer to work with organisations whose values align with my own. Projects which have strong links to sustainability, waste management, reduction and recycling, composting and organics, habit changing, conservation and veganism, are the kind of clients I resonate with the most. I know that when the client has a conscience, the work will be good, because my whole heart will be in it.
I have been freelancing full time since Jan 2019, but had been side-hustling since 2016.